A mint green background with white text that says, "Oh, low-sugar is trending? We thought that was normal. 19.5 organic #LETS Dig Deeper"
Text on a dark soil background reads, 'When did our social feed become our doctor, nutritionist and therapist? 19.5 organic. Let's dig deeper.' for 1915 Organic Juice campaign.
Text promoting healthy drinks with a yellow bottle of juice or smoothie against a yellow background for 1915 Organic Juice campaign.
Text on a pink background reading 'When did we need to start off every year getting clean?' with smaller text '1915 organic let's dig deeper'.

1915 Organic

Wellness without the filter.

Let’s dig deeper

1915 Organic juice was drowning in a sea of same-ness.

Detox cleanses, perfect bottle shots, acai bowls... they needed a refreshing point of view. We decided to ‘dig deeper’ and embraced the brand’s farming heritage to introduce a down-to-earth tone of voice paired with a raw #NOFILTER art style.

Our social and digital campaign pushed against millennial women’s rising social pressure to maintain an impossibly perfect wellness routine. #LetsDigDeeper empowered everyone to be their own wellness guru and strategically launched in January when ‘New Year, New You’ messaging saturated the market.

An image of a green juice bottle placed on dirt with the text 'When did juices become cleanses?' and information about organic farming and non-GMO ingredients.
A bottle of 191.5 organic coconut water with pineapple, mango, avocado, and lemon flavor is placed above dark soil, with a beige background. The image includes a quote about the environmental impact of fruit production versus growing it, emphasizing organic, non-GMO farming.
A beverage bottle labeled 1915 Organic with flavors carrot, apple, and lemon, placed on soil against a pink background, with text emphasizing farm-to-bottle transparency and organic ingredients.
A bottle of organic juice with carrot, apple, and lemon flavor on a dirt mound against a pink background with the text 'NO-ONE KNOWS WHAT'S RIGHT FOR YOU - BETTER THAN YOU.' for 1915 Organic Juice campaign.
A bottle of 1915 Organic juice standing on the soil with a light purple background. The bottle label indicates it contains strawberry, blueberry, coconut water, apple, spinach, and blackberry. The image emphasizes natural qualities with text that says, "No preservatives, no added sugar, no GMO, no retouching," and highlights 100% organic, 100 years of farming, and 100% non-GMO. The bottom text says, "Let's dig deeper."
A can of organic coconut water with pineapple, mango, avocado, and lemon flavor stands on soil, with the quote 'In it for the hikes, not the likes.' written over the soil, and additional text about organic farming and non-GMO practices.
A bottle of 1915 Organic juice with flavors including strawberry, blueberry, coconut water, apple, pineapple, and blackberry. The background is purple, with soil at the bottom. The text asks, "When did January become annual detox month?" and highlights that the product is 100% organic, non-GMO, and has 100 years of farming.
A bottle of 1915 organic fruit water with mango, coconut water, peaches, orange, apple, and banana flavors. The bottle appears to be partially buried in dark soil. Text on the image questions the importance of wearing yoga clothes compared to practicing yoga, emphasizing organic and non-GMO attributes.
A bottle of 19.5 Organic watermelon lemon juice against a pink background, partially buried in soil with text asking, "When did juices become cleanses?" and emphasizing that the juice is 100% organic, farmed for 100 years, and non-GMO.