A woman with long brown hair wearing a yellow turtleneck sweater standing outdoors, looking directly at the camera, with text overlay that reads 'Hello, again' and additional smaller text promoting a clothing brand.

American Apparel
Hello, again

Icons don’t disappear. They evolve.

A printed advertisement for American Apparel includes the message "Hello, again." It features a long message celebrating the company's integrity, values, and a move online, with the website americanapparel.net at the bottom.

American Apparel. Remember them?

Internal struggles, bankruptcy, and a change in ownership left the brand reeling. Past ad campaigns felt out of touch, and scandals swirled. Fans were lost; where did the American Apparel they knew go? Was it gone for good?

With their move online-only, we saw an opportunity for a bold comeback. It was time to reintroduce American Apparel to the world, staying true to its iconic heritage but with a fresh, cheeky twist that captured the brand's signature spirit – sexy, confident, and with a touch of humor.

We called it Hello, again, a nod to both the brand’s most legendary campaign and its own comeback story.

Person's legs wearing white socks with red and blue stripes, lying in bed with white sheets, with text overlayed on the image.
A woman with wavy brown hair wearing a sheer black floral lace top and black leather pants extending her arm against a blue wall. Overlaid text says 'Hello, again.' and 'americanapparel.net now open.'

Hello, again

Yep, it's us. Yes, we're still here. We know you've been asking where the hell have we been? The truth? We took a beat to

The good news? American Apparel is stil built on integrity. Still committed to the basic freedoms of fair pay, immigration, health care, love, and self-expression. Still for every human being.

We're still selling tees that don't fall apar in the washing machine. Still doing neutrals, block colors, and fuchsia. Still stocking the lacy and the racy. Still doing the timeless, the iconic, and the blank. And yes... we're still doing the socks. And still sweatshop free.

Oh, there is one change.
We've moved. Online.

Our new address is americanapparel.net

To all our American Apparellers that have stayed the course, we thank you for your patience and your loyalty.

It feels good to be back to the basics.

Young woman lying on a white sofa, resting her head on a blue pillow, in a room with large windows showing greenery outside, wearing a gray T-shirt, striped knee-high socks, and shorts.
Person in a black swimwear seen from behind, standing on a pool deck, with text promoting American Apparel and a specific swimsuit style.
A woman lying on her side on a green carpet, wearing a white bodysuit, with dark curly hair spread around her head, looking at the camera.
A young woman in high-waisted denim shorts and a long-sleeve shirt posing in front of a window in an advertisement for American Apparel. The text reads "Like a glove" and mentions the choice of high-waist shorts from @a_lulu.
A young woman in a white t-shirt and patterned bikini bottoms pulling on her shirt, standing against a plain background, promoting American Apparel and a jersey white tee.

#AAyourway

One brand. Endless interpretations.

With our brand and product campaigns, we turned the spotlight back on the fans re-anchoring the truth at the heart of American Apparel: the freedom of self, style and expression.

#AAYourWay celebrates people remixing the brand’s basics into something uniquely their own, captured through the lens of renowned photographers David Shama and Isaac Sterling. Endless interpretations, each look called out by name and tagged with their handle.

Young woman with long dark hair wearing a white t-shirt and pink shorts standing in a parking lot during sunset, with parked cars and a wall in the background.
A young woman with long curly hair and light complexion posing with one arm raised behind her head, wearing a black T-shirt and light-colored pants, standing in front of a colorful poster with eyes and flowers.
Young woman in a light gray sleeveless top and blue jeans standing outdoors near a window with dark greenery in the background for American Apparel campaign.
A young woman with long brown hair wearing a black hoodie and skirt, posing with one hand on her hip and the other holding her hoodie near her waist, standing indoors near a vending machine for American Apparel campaign.
Young man with curly dark hair and light skin sitting at a table in a cafe, resting his head on his hand and looking at the camera, with glasses of water on the table.
A young woman with long dark hair, wearing a white tank top and light-colored pants, standing against a white textured wall with her arms raised above her head and hands intertwined, casting a shadow on the wall.
Three young men standing outdoors against a light-colored wall.
Young man with short curly hair wearing a white T-shirt with dark blue trim and dark blue pants standing on a city sidewalk near a street corner, with old brick buildings in the background and a streetlight for American Apparel campaign.
A woman with light skin and brown hair standing indoors near a large window with sunlight. She is wearing a gray tank top and blue jeans with a white waistband. Her left hand is touching her hair, and her right hand is pulling down her jeans.
A woman with dark hair and a serious expression, wearing a white sleeveless top and white drawstring shorts, standing against a gray brick wall with blue metal bars, holding onto the bars with both hands.
Young man with dark curly hair wearing a white tank top standing outdoors next to a mural wall for American Apparel campaign.
Two young men wearing gray hoodies sitting on outdoor concrete steps on a sunny day.
Young woman in gray crop top and sweatpants standing against a yellow and white wall, with her arms raised and crossed above her head.
A young woman with long brown hair lying on a white surface, resting her chin on her hand, wearing a gray sweatshirt and matching sweatpants, with an outdoor setting in the background.
A young woman with long wavy hair, wearing a black varsity jacket with white stripes and a red skirt, poses next to a car on the left. On the right, she is sitting inside the car, looking at the camera, wearing the same varsity jacket, white turtlene
Two-page spread from a magazine or catalog featuring American Apparel. The left page has a bold heading 'Designed in Los Angeles' with a paragraph about its global influence and an image of palm trees and a city skyline. The right page has a bold hea
Two-page spread of a company profile with headline 'Made With Integrity.' The left page features a large photo of a worker operating machinery in a factory and a paragraph of text about American Apparel's manufacturing practices. The right page conta
A young woman sitting on a yellow chair in a room with wooden flooring. She is wearing a pink t-shirt, a white pleated skirt, and white sneakers. Behind her, there is a wall with a large collection of CDs or DVDs, and some photographs. There is also
Two women sitting on a light blue sofa, with one standing and the other reclining, in front of large green plants in a bright room. One woman is wearing a white t-shirt and shorts, and the other is wearing a royal blue long-sleeve T-shirt and black s
Two young men standing in front of a colorful street food stall, wearing casual long sleeve T-shirts, one in gray and one in white, with background signs in Spanish.
Young man wearing a black tracksuit with white stripes standing in front of a modern architectural wall with vertical slats, looking at the camera in Los Angeles, 2017.
Young man in a white and red baseball t-shirt sitting at a table with a soda cup, looking at the camera in a brightly lit room with a window and orange blinds.
Woman in white tank top and gray leggings posing against a textured white wall, casting a shadow, with her hand extended upward.
A woman with long wavy brown hair wearing a sheer black lace top with floral patterns, standing in a hallway with her arms extended outward, leaning against walls on each side, with the text 'Hello, again. We're back to basics.' and a clickable 'Shop The Range' prompt on the website for American Apparel.
Screenshots of American Apparel's Instagram page announcing the store's reopening, with a background showing palm trees and sunset colors.