CareCredit i can

A new visual identity and fresh social content boosting brand awareness and sparking direct conversations with consumers.

Smiling man outdoors with trees and hills, wearing a tan jacket and blue shirt, CareCredit logo overlay.
A woman holds a bouquet of flowers behind her head and smiles. She wears a light gray sweater against a green background with a CareCredit logo.
A woman and an elderly man smiling and talking outside on a porch, with the CareCredit logo overlaid.

Empowerment is the new prescription.

Millennials are frustrated with a healthcare system that feels overwhelming and isolating.

With 'I CAN', we built a platform that flips the script, empowering people to take control and engaging them through impactful social actions and campaigns. The launch film, featuring five real-life heroes, embodied the I CAN spirit and transformed frustration into possibility, driving wide sharing and conversation.

A young boy on a basketball court smiling, wearing a yellow shirt and green jacket, with trees and houses in the background. The CareCredit logo is in the foreground.
A woman wearing glasses and a teal shirt looking to the side outdoors, with a CareCredit logo overlay.
Two people smiling and laughing outdoors, with a woman leaning on a man in a tan jacket and green beanie, surrounded by trees and a dirt path.
A woman with light brown wavy hair wearing an orange-brown shirt standing with her hand on her hip against a green background with a CareCredit logo.
A woman and a large dog standing on their hind legs facing each other with paws touching, with the text 'Quaran-Teammate Appreciation' at the bottom.
Side view of a French Bulldog looking upward indoors.
Pattern of repeated 'WAI' text in white on a green background.