A bottle of Chambord Liqueur surrounded by red octopus tentacles against a dark blue background.
A picture of a cream-colored cat with orange eyes behind a bottle of Chambord raspberry liqueur, with yellow background. Text overlays say 'BECAUSE' on the left and 'NO REASON' on the right.
A graphic with a blue background and multiple pairs of women's legs in red high heels positioned around the text.

Chambord
#BecauseNoReason

Redefining modern femininity: pleasure as self-permission.

We reimagined the iconic black raspberry liqueur for the millennial woman: bold, playful, and unapologetically modern.

Rooted in a fresh brand world we called Odd Luxury, and voiced through the hashtag #BecauseNoReason, the campaign celebrated indulgence for its own sake. No occasion required. No justification needed. Just pleasure, because you want to.

Through social storytelling, experiential pop-ups, empowering mantras, and irresistible cocktail culture, we turned Chambord from a dusty bottle on the back bar into a statement of attitude, reminding women that the most luxurious reason is none at all.

A bottle with a gold cap and intricate black pattern, surrounded by a bouquet of pink, purple, and peach flowers with the word 'Chambord' in the center.
Pink waffle cookies with butter squares on a blue background, a black perfume bottle labeled 'Chambord,' and a banner reading 'Because No Reason'
A composition of a raspberry, slice of cake, and a green and white decorative item pierced by an arrow, with a Chambord raspberry liqueur bottle in the background against a yellow background.
A cat's paw reaching towards a ball of red yarn with a gold embossed label and gold cap, with text that reads 'Because No Reason' in a purple banner, all against a teal background.
A round black bottle of Chambord raspberry liqueur with a gold cap, placed on a pink background with a slice of layered pink and yellow cake behind it, and a gold spoon with a white doily underneath.
A round, clear glass bottle with a green cap, labeled 'Chambord,' featuring a green label with the word 'Chambord' and green drips, set against a dark background.
Multiple colorful high-heeled shoes arranged in a fan shape against a yellow background with text that reads "PEACOCK YOUR OWN STYLE."
A pinwheel with pink and silver blades against a dark background, with the caption "Winter is Coming" in pink letters on a gold banner.
A perfume bottle labeled "Chambord" surrounded by several toy mouths with white teeth and red gums, and two banners saying "Because" and "No Reason."
A woman with dark hair and colorful makeup holding a Chanel perfume bottle in front of her face. She is wearing a white blouse with red polka dots, and an elaborate headpiece made of bananas, blackberries, cherries, an orange, and a small banana. The
Young woman with blonde hair wearing a yellow top, talking on a vintage rotary telephone, holding a glass of red-colored drink, and sitting at a teal table against a pink background for Chambord #becausenoreason.
A woman with black hair and bangs holding a black perfume bottle labeled 'CHAMBORD,' surrounded by pink flamingo balloons against a bright turquoise background for Chambord #becausenoreason.
Young woman with dark hair and bangs balanced under an orange background, with three stacked books on her head, a hand holding a cocktail glass with red drink and garnish placed on top of the books, and a limited-edition bottle of Chambord in the top
Woman with short dark hair holding two orange slices over her eyes, wearing a black top, against a yellow background.
A woman leaning on a metal gate with oranges and apples hanging from the gate and another woman holding a bottled perfume near the gate for Chambord #becausenoreason.
Close-up of three women standing on a tennis court, holding tennis equipment, with tennis balls scattered on the ground and a bottle of Chambord liqueur in the foreground. The women are wearing colorful sneakers and knee-high socks, with a pink and o
Three women with different skin tones and hair colors standing close together, with their arms around each other's shoulders, against a pink background.
Colorful promotional display for Chambord and Delano featuring a pink and blue poster with a bottle of Chambord and a cocktail garnished with citrus slices, pink drink umbrellas, and flamingo-themed coasters, along with various flyers, coasters, and pink flamingo stir sticks laid out on a purple background.

Punch & Brunch

Because brunch is the new soirée.

More than happy hour. More than girls’ night. For modern mademoiselles, brunch is the new ritual of connection.

To launch Chambord’s signature punch cocktails, we turned that ritual into a stage and created Punch & Brunch, a national campaign that partnered with style authority Refinery29 and the influencers shaping brunch culture.

From recipes across social and brand channels to on- and off-premise Punch & Brunch packs, the experience blurred lifestyle, flavor, and fashion turning every table into a reason to raise a glass.

A brochure displaying Chambord liqueur with an illustration of an ornate bottle surrounded by tentacle-like pink octopus arms on the cover, and an inside page showing a flavor wheel divided into categories of berries, herbal, sweet aromatics, and com
An open magazine with four colorful pages focused on Chambord liqueur and cocktails. The first page is red with the word 'BOF!' and a finger pointing to the next page. The second page has a light blue background with text about Chambord liqueur, an i
Three glasses with cherry garnishes and dark red drinks, with ice cubes stacked in a glass above their rim against a pink and green striped background for Chambord #becausenoreason.
Green and pink Christmas ornaments, broken silver ornaments, and five red beverage cups with ice and drinks on a green surface, with scattered shavings and confetti.
Three glasses with red cherry drinks, each with a colorful bendy straw, scattered colorful bendy straws and white classical-style columns on a yellow background, with a vintage camera in the corner.
Two bottles of Chambord liqueur, yellow orange slices, and cherries scattered on a pink background.
A pair of legs in red stockings wearing high-heeled red shoes with silver straps, holding a glass of champagne in one foot, against a yellow background with colorful confetti falling around.

Brunch for dinner

Flipping a ritual on its head.

Next, we brought The Chambord Punch & Brunch to life in true Odd Luxury fashion by hosting the country’s top media voices and influencers for an unconventional brunch... at dinner.

Every element was designed to be experienced and shared: interactive installations, edible art, live performers, and set design made for the camera. The night reminded women to brunch how they like, when they like because indulgence has no schedule.

The results were fantasti-que: over 43M impressions, a 275% click-through rate, and a 139% lift in Google searches. Chambord had officially found her seat at the millennial brunch table.

Four young women standing together at a party, holding shopping bags and drinks, posing for the camera with confident expressions.
Two women at an art exhibit with pink walls and small circular openings. One woman is taking a photo with her phone of the other woman holding a glass of pink drink near one of the openings for Chambord #becausenoreason.
Window sign with gold and blue lettering advertising Punch and Brunch at The Chambord, presented by Chambord and Refinary29.
An ice cream cone shaped like an egg, placed on a decorative display that looks like a bird's nest, with a spoon inserted into the egg. The background is pink with other dishes partially visible.
A person taking a photo of a dessert table at a party, with various treats displayed on a pink tablecloth for Chambord #becausenoreason.
A bottle of Chambord raspberry liqueur in front of a colorful background with paper clips.
Orange background with purple and white text that says, 'GO WHEREVER YOUR FLIPPERS TAKE YOU', along with a black shadow or hole beneath the text.
A bottle of Chambord with a flower and a gold design on the neck of the bottle, placed against a light green background.
A raspberry suspended above a black and white striped straw on a pink background, with a yellow banner reading 'YIPPEEEEEEEE!'
A pink and black pinwheel with a gold center on a white stick against a light green background, with text reading 'When the cold wind blows, shimmy'.
A small, green velvet jewelry box with its lid open, containing three pink heart-shaped gemstones arranged in a row on a pink background for Chambord #becausenoreason campaign
A bottle of Chambord liqueur surrounded by six badminton shuttlecocks against a blue background with a banner reading 'Because No Reason'.
A cat with human hair wearing sunglasses, with a bottle of Chambord liqueur in front of it.
A bottle of Chambord liqueur with green leaves falling around it. The background is light green with a banner reading "Because No Reason".
A pear sliced in half with teal tears, set against a pink background, with text saying "WE ARE SPANGLY ON THE INSIDE."
A champagne glass with a raspberry inside, a red umbrella open above, and a label reading "Chambord Royale."

From feed to streets

Bus with an advertisement for Chambord raspberry liqueur, featuring raspberries and a bottle, on a city street.

Off the heels of its social success, the campaign extended offline through OOH advertising nationwide.

Poster with three legs wearing colorful socks and shoes, holding various objects, on a pink background, with the text "Toast Your Mademoiselles Because No Reason."