The North Pole Broadcast Channel
From sleigh-tracking to world-building.
For years, Google let us track Santa’s sleigh in real time. But the bigger story was still untold: what happens in the village before takeoff?
We answered with NPBC, the North Pole’s first-ever social broadcast channel. A network inspired by beloved shows, iconic culture snd live moments from the North Pole itself giving people an exclusive peek into Santa’s prep at the newly spruced up Google village.
Audiences around the world tuned in not just to track Santa, but to be part of the magic transforming a simple utility into a cultural experience.

