A colorful cartoon illustration of a festive winter scene in a town square, with children and adults ice skating, riding bikes, and playing in the snow, decorated with Christmas ornaments, Christmas trees, houses with solar panels, animated characters, and a starry sky.

Google

The North Pole Broadcast Channel

From sleigh-tracking to world-building.

For years, Google let us track Santa’s sleigh in real time. But the bigger story was still untold: what happens in the village before takeoff?

We answered with NPBC, the North Pole’s first-ever social broadcast channel. A network inspired by beloved shows, iconic culture snd live moments from the North Pole itself giving people an exclusive peek into Santa’s prep at the newly spruced up Google village.

Audiences around the world tuned in not just to track Santa, but to be part of the magic transforming a simple utility into a cultural experience.

The Channels

Close-up of the red Netflix logo on a red background.
A red background with a black letter P in the center.
Abstract geometric design with red and white shapes, including a large red arrow pointing left and a red circle with a line extending from it, against a white background with subtle speckles.
Logo for Hibernation Homes featuring black text and a green house outline above the words.
Red text on a white background reads "Rolling Snowball" in a bold, italicized font.
A blue background with a large snowflake at the top.
Text saying 'Dance Up a Snowstorm' in purple and pink font.
Logo for Tasty Traditions featuring the word 'Tasty' in pink script with steam lines, and 'TRADITIONS' in black uppercase letters beneath.

IG stories

Promotional poster for North Pole Broadcasting Channel (npbc), announcing a live broadcast from Santa's Village.
Illustration promoting NBC North Pole Broadcasting Channel's live broadcast from Santa's Village, featuring winter scenery, children ice skating, sledding, and Santa.
Cartoon reindeer with a red nose and gray antlers, holding a report titled 'Reindeer Report' with a red semicircle background.
Illustration of a person in winter clothing holding a microphone, standing in front of a snowy background, with the caption 'Rolling Snowball'.

IG, FB, Twitter

Snow-covered landscape with red X marks and lines indicating positions or routes for sled or snowmobile training exercises, with a focus on tracking and navigation.
Social media post by Google showing a red background with black letters 'P' and 'M' in random orientation.
Animated Santa Claus waving with a purple background featuring stars and clouds, and a futuristic tower resembling a Christmas tree.
Twitter post from Google announcing news from the North Pole Broadcasting Channel about Mrs. Claus receiving the Nobel Prize for Blizznomics, with a red gradient background.
Santa Claus riding a red sled filled with presents, waving to the sky, with a stylized, snow-covered star-shaped holiday light display in the background.
A blue background with a large white snowflake at the top and a small snowflake at the bottom, part of a live broadcast promoting Santa's Village activities.
Screen showing a Christmas dance event with cartoon characters dressed as elves and Santa Claus on a purple background, promoting a holiday dance competition on NBC.

FB & IG live