Person holding a white tote bag with the Google logo and the text 'Grow with Google' while standing outdoors among a small group of people for Google Editorial and Search On content.

Google Search On

How to humanize the best known tech brand in the world?

From cultural moments and challenging world issues to technology and human interactions, we developed social content that celebrated human achievements, large and small, through the lens of Google products and services.

These stories helped inspire millions of social followers across the globe via instagram, Twitter, Facebook, Linkedin and Google’s editorial pages.

Five mobile phones with different colorful cases are lined up on a red background for Google Search On & Editorial content.
A smiling woman in a red shirt holding a red medic box and a red helmet with a white cross design, standing on a roadside in an urban area with cars and buildings in the background for Google Search On & Editorial content.
A person holds a smartphone capturing a busy street scene with yellow taxis and cars. The phone screen shows the same scene with a red location pin and text about Lifebank delivering blood, helping save over 4,000 lives across Nigeria.
Woman wearing a straw hat, sunglasses, yellow t-shirt with a front knot, carrying a backpack, standing in front of a brick wall for Google Search On & Editorial content.
A background of handwritten Japanese text with a red vertical rectangle in the center containing white text that reads: "Tarin taught herself TensorFlow so that she could translate entire books in a matter of hours. *TensorFlow* is Google's open-sour
An art piece featuring a vertical Japanese calligraphy overlay on an open Japanese illustrated book for Google Search On & Editorial content.
A woman with shoulder-length dark hair smiling inside a store with shelves stocked with canned goods and other food items.
A young man wearing a black baseball cap and a black T-shirt with white text that reads 'INVADER SPACE,' standing against a concrete wall.
Collage of five people wearing headphones, smiling and looking at the camera, with two individuals in focus and the rest in circles around them.
A woman with glasses and a large curly afro hairstyle smiling, with colorful geometric shapes and a circular background element for Google Search On & Editorial content.
Two people, a man with headphones and a woman with braided hair, are speaking into a microphone during a podcast or radio show. The image features colorful geometric shapes and highlights their expressions and the recording equipment.
Astronaut in white space suit standing on the moon with a lunar module in the background, holding equipment, with a green border.
A small storage room with metal shelves filled with boxes, some labeled, and a display case with artifacts or documents, a sign with Chinese characters, and red banners hanging on the wall at the back for Google Search On & Editorial content.
Group of people dressed in white protective suits carrying large wrapped objects down a city street for Google Search On & Editorial content.
Construction workers in safety gear assisting inside a railway tunnel, standing on a metal staircase.
Decorative lion head with an open mouth hanging from the ceiling of an indoor space, with a brick wall, display case, and bright doorway in the background.
Various Asian restaurant signs and menu items displayed on a wall, including Japanese calligraphy on a wooden sign, colorful posters, and ordered takeout boxes.
Vintage restaurant menu cover for Chop Suey, featuring an illustration of a man serving two women at a table, with the text 'Chop Suey, Finest Chinese and American Dishes' in red for Google Search On & Editorial content.
A woman wearing traditional Asian attire, holding a fan, with other people in the background.
Black and white photo of a group of seven men and one woman inside a grocery store. The store has shelves filled with canned goods and boxes, with large baskets and displays of produce like fish, potatoes, and other vegetables at the front. The woman
A woman in an orange jacket, shorts, and hiking boots is using a camera on a tripod to photograph a black and white mountain landscape illustration from 1938, set against a canyon background.
A panoramic view of the Grand Canyon with layered rock formations, a partially frozen river at the bottom, and snow on some cliffs, marked with the year 1981 for Google Editorial and Search On content.
Split image showing the same landscape of a lake and mountains, depicting the change over time from 2013 to the present, with the left side labeled '2013' for Google Editorial and Search On content.

Editorial