Interior of a car with two people, a man and a woman, sitting in the front seats, engaging with digital screens, with some greenery visible outside for Honda EV Prologue social first campaign.

Honda Come with me

Honda’s electric future made for real life.

To support the launch of Honda’s first ever all-electric SUV, the Prologue, we brought the brand story into everyday life across social.

Five platform-native films, a Reddit Megapost, a Snapchat Lens, and dynamic stills showcased how the Prologue’s smart design fits seamlessly into modern routines while addressing real questions and hesitations about going electric.

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snap lens
Which Prologue Driver Are You?

A playful Snapchat lens that assigns users their perfect 'Prologue Driver' persona, revealing how the car complements their lifestyle.

A happy family of three, including a woman, a man, and a young boy, enjoying a car ride on a clear day with green trees and houses visible outside for EV Prologue Honda social first campaign.
Man charging an electric car at a driveway using a charging station for EV Prologue Honda social first campaign.
A man and boy outside a car, with the boy sitting in the back seat holding a basketball, smiling at each other, on a sunny day with green trees in the background for EV Prologue Honda social first campaign.
Person using a touchscreen infotainment system in a car, with a hand selecting 'Vehicle Status' and a hand in a knit sweater touching the screen. The screen displays various app icons, and the car's interior includes climate controls and a digital di
A man and a boy giving each other a high five next to an open car trunk filled with bags and a cooler for EV Prologue Honda social first campaign.
Close-up of the rear of a teal-colored Honda vehicle showing the Honda logo, license plate, and AWD emblem, parked on a street with greenery in the background for EV Prologue Honda social first campaign.
A man and a woman sitting in a car, smiling and looking at each other, with sunlight and trees outside the windshield for EV Prologue Honda social first campaign.
A blue Honda SUV driving on a suburban street with trees and houses in the background for EV Prologue Honda social first campaign.
A woman and a boy are standing next to a teal Ford Prologue Elite electric car. The woman is smiling as the boy points toward the car's rear badge for EV Prologue Honda social first campaign.
Rear view of a black Honda Prologue electric SUV on a foggy road at night for Honda EV Prologue social first campaign.

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