rawmix

from kitchen experiment to earthy elegance.

It all began in Brea’s own kitchen. Frustrated with the lack of healthy, convenient snack options, Brea started experimenting with wholesome ingredients.

Mixing whole grains, seeds, nuts, and dried fruits, she created delicious and satisfying treats to fuel her busy life. The joy of creating something delicious and good for her was contagious, and the idea of sharing this experience with others took root.

A container of raw mix with a bag of dried figs and a bag of chopped nuts on a white surface.
Two brown paper snack containers from RawWink with black plastic lids, one displaying the brand name and product details and the other showing instructions for making a cacao crunch snack, packaging and branding by Celine Faledam.
A gift box containing three cans of rawmIX snacks, each labeled with different flavors: Oxford, Dowling, and Flinders, nestled in shredded paper, packaging and branding by Celine Faledam.
Assorted round truffles or candies with different coatings, some with shredded coconut, some with crushed nuts, and others with chocolate, packaging and branding by Celine Faledam.

Playful modular design to visually personalize rawmix creations & recipe suggestions to encourage adventurous mixing.

Three packets of rawmix snack ingredients, each with a black lid and a clear section showing nuts and seeds.

Earthy tones, like freshly turned soil and sun-ripened fruits, ground the rawmix brand in the natural goodness of its ingredients and became the foundation of the visual language.

An unpretentious hand-drawn typeface conveys rawmix’ authenticity and craftsmanship and mirrors the unprocessed ingredients and DIY spirit at the heart of it.

Incorporating a sense of texture into the branding (e.g. natural imperfections of paper) creates a tactile association with the wholesome, real ingredients, and visually connects with the snacker.

“A successful design that reflects rawmix philosophy & empowers snackers to explore and create delicious, healthy food experiences.”